![]() Mr Gustrau said the firm is not worried about Chinese rivals because it will focus on EVs in the premium segment. Mercedes-Benz believes the Thai EV market will grow faster because more EV manufacturers have entered the market, especially companies from China. The investment is an extension of the existing car plant and a new battery assembly built on the site to ensure availability of technology for its PHEVs produced in Thailand. ![]() The BoI recently approved a plug-in hybrid EV (PHEV) investment project of Mercedes-Benz. Participating companies are committed to starting production of EVs in Thailand from 2024. “We are making progress in talks on an EV incentive package, but cannot reveal more details at this moment,” he said.Įarlier in February, the cabinet approved a package of incentives including tax cuts and subsidies to promote EV consumption and production between 20. The Stuttgart-based automaker is interested in investing in the EV business after the government launched a clear policy to grow the EV industry, said Bjoern Joachim Gustrau, vice-president of sales and marketing at Mercedes-Benz Thailand. Mercedes-Benz Thailand is in talks with the Board of Investment (BoI) on its new electric vehicle (EV) project in Thailand, with a focus on drivers in the luxury car market. ![]() Mr Gustrau says Mercedes will focus on EVs in the premium segment. ![]() A visitor checks out luxury cars on display at last year’s Motor Expo. ![]()
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